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The web page tatoo.fr had the following in the site, "Avec Tatoo, restez toujours joignable." We saw that the webpage stated " Où que vous soyez et à tout moment de la journée, vous gardez le contact." It also said " Avec votre famille, vos amis et vos proches en envoyant des messages avec Tatoo. Tatoo, cest simple et pratique . Nouveau Tatoo, cest sans abonnement . Venez découvrir les nouveaux Tatoo. Pour communiquer sans abonnement et sans engagement plus petit, plus discret, grande autonomie et look plus design et coloré." The header had eMessage as the highest ranking optimized keyword. This keyword is followed by Tatoo, gardez le contact, and famille which isn't as urgent as eMessage. The other words tatoo.fr used was amis. proches is included but could not be understood by web engines.